Imagine attending your football team’s game and being unable to determine whether it’s winning or losing.  How frustrating! Most people would probably leave or at least be unlikely to attend another game unless they were certain a scoreboard with the correct scores was in operation.  A sometimes surprising fact is that many small businesses operate in this manner.  There is no up to date scoreboard to provide feedback on whether the team is “winning”.

If you own or manage a small business ask yourself the following questions and answer them with brutal honesty.